当好新时代逐梦中国的“网络发言人”

Camping was all the rage across China during the just-concluded National Day holiday, with some joking that "half of their friends on WeChat were camping".

A pasture in Shenyang, Northeast China's Liaoning province, was packed with holidaymakers during the seven-day holiday, and all types of tents mushroomed.

Liu Hao, a Shenyang resident, says outdoor camping sites were popular during the holiday and had to be booked several days in advance.

"To me, camping is a good way to relax, especially in such an enthralling scenery," Liu says.

China's camping market has been growing rapidly as more people turn to short-distance leisure camping during the pandemic.

According to research firm iiMedia Research, the core market size of China's camping economy reached 74.75 billion yuan (about $10.5 billion) in 2021, up 62.5 percent year-on-year. It predicts that the market will grow to 248.3 billion yuan by 2025.

More market-sensitive players are plowing into the industry. In 2021, more than 20,000 new camping-related enterprises were established in China, and over 5,000 have been set up this year, according to the corporate information provider Tianyancha.

"The year 2020 can be seen as the first year of the camping market, and the market size began to explode this year," says Zhang Yi, who is in charge of six camping bases. "The camping economy is a good breakthrough for the culture and tourism industry, which has been hit hard by the pandemic."

Camping equipment enterprise Mobi Garden has achieved a significant increase in revenue since 2020. The company's net profit in the first half of the year more than doubled from the same period in 2021.

Huzhou, a popular tourist destination in East China's Zhejiang province, hosted the first camping conference in the Yangtze River Delta area in June. The city became one of the first to officially regulate construction standards and the safety supervision of camping sites.

Beijing and Nanjing, Jiangsu province, have also introduced related policies for the healthy development of the industry.

"With the increase of per capita disposable income in China, consumer demand for outdoor leisure activities has been soaring in recent years. I believe more people will join camping and other outdoor activities in the long run," says Liang Qidong, vice-president, Liaoning Academy of Social Sciences.